Super Smoothies

packaging for innocent drinks - London 2020

Innocent is famous for it's smoothies, but these aren't any smoothies. They're super. How do you communicate all that extra goodness in a pack? We created a central device across all packs, each circle matching the colours of all their incredible ingredients. The layers represent a sneak peak into the blender seconds before it mixes and becomes a super natural and tasty drink. I worked closely with the copywriter Jacob Denno on this, and I'm so pleased this is a super hit in the supermarkets.