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Gazpacho TVC

TVC concept & art direction for innocent drinks - Paris 2018

To communicate the new innocent gazpachos in France we had the opportunity to create TVC 12sec before and after the weather report on national TV, so we decided to really focus on what was in the bottles: fresh veg, sunshine and nothing else. I created this concept with Jacob Denno and art directed the stop motion shoot to make sure every little tomato movement felt on brand, olé.

RENEE MELO LTD INNOCENT GAZPACHO TVCRENEE MELO LTD INNOCENT GAZPACHO TVC