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Endless Summer Foutas Launch

Product Design and Installation - Milan Design Week - 2017

Installation done during MIlan Design Week 2017 sponsored by Blauer USA to launch my first product in collaboration with brand Fouta Heritage! Working with small workshops along the coasts of the Mediterranean with Arabic tradition and craftsmanship to produce foutas: a light hammam-type towel made from 100% cotton, illustrated with tropical patterns designed by me from the tropical beach culture of Brazil to the vintage shores of the Mediterranean.

During the week the foutas invaded Blauer's super cool store in Milan, with a candy-rainbow-forest-like paper installation done together with paper artist Cintia Bertaccini, watermelon seeds on the floor, colourful summer elements and stickers all over the shop and a window art done by myself live during the event. I only had 1 day to build this installation which was only possible thanks to everyone at Blauer, my husband, sister and friends. #dreamteam
  

RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_30RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_30
RENEE MELO LTD SFOUA HERTAGE ENDLESS SUMMER BLAUER_01RENEE MELO LTD SFOUA HERTAGE ENDLESS SUMMER BLAUER_01
RENEE MELO LTD FOUTA ENDLESS SUMMER THUMBNAIL_01RENEE MELO LTD FOUTA ENDLESS SUMMER THUMBNAIL_01
RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_15RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_15
RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_07RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_07
RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_29RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_29
RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_28RENEE MELO LTD FOUTA HERTAGE ENDLESS SUMMER BLAUER_28

Making of / process

Launch Party: My dear friends and family <3

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Special Thanks to:
Cristian Confalonieri, Brera Design District, Valentina Zulian, Blauer, Alessandro Bosica, Mellina Makowiecky, Fouta Heritage, Cintia Bertaccini, Nadeem Daniel, Adriana Melo, Henriette La Rovere, Karin Danieli, Chiara Poletti, Carlotta Valente, Geny Li, Natali, MT washi tape.