French Big Knit campaign
innocent drinks - London/Paris 2020
Once someome asked "What if we put knitted hats onto our drinks?" and so the big knit was born, innocent's longest lasting campaign since 2003, for every bottle sold with a hat we donate 20p towards age UK reaching almost £3million in donations to help older people being less lonely. The bigknit has been rolled to other countries such as France. I worked on this campaign with Jacob Denno and we decided to use a very simple visual comparing 2 hats one for the head and one for the heart, one for the cold one for loneliness. Working with our models (mostly real people from the charities) was absolutely lovely and I was so happy to be involved.
