innocent dairy free ad
one page ad for innocent drinks - London 2020
Innocent is a truly fun brand to work for but we can't forget we sort of need to sell drinks 🙂 So how do we do that in an innocent way? Gary Ogden and I decided to do a playful and unexpected flowchart where you can interact with different answers to: What should you put in your cereal? and find out which dairy free drink is more you (I'm definetly Hazelnut). This was a real sucessful ad (there's research to back it up but the reaction on social media convinced me). I love when people share their gravy recipes.